Blue Ocean is a business strategy some industry professionals believe helps companies grow the bottom line by creating demand for its product in a previously uncontested market with no competitors. In a recent article at Agile Journal, CSM Badri Srinivasan, says using the Blue Ocean strategy in tandem with agile software development can open up new business opportunities and lead to more effective innovation.

"With more complexity in IT projects and a need to respond faster to changing markets, teams have had to adapt the way they work. The solutions they are using are just not meeting these new requirements," writes Srinivasan. "The need for organizations to do more with less means that the need to optimize resources and enhance productivity assumes paramount significance and in this aspect, agile methods promise and deliver good quality, optimal cost software to the customer within the committed timelines thereby leading to greater customer satisfaction and further business opportunities in the future."

Head over to Agile Journal and check out Srinivasan's in-depth article on how the Blue Ocean strategy could help your company discover new workflows, develop new revenue, and discover new customers.

_{posted by Lisa Hoover (10 Feb 11)}