Scrum Alliance Newsletter- August 2013

In This Issue: Agile Atlas | CST Application Deadline | Join the Scrum Alliance Team | Tips / Perspectives

Letter from the Managing Director


INSPIRED – If I had to sum it up in one word, I think INSPIRED would be that word. Every time I attend a Scrum training session, Scrum Gathering, or Agile event, so many people, in so many ways, inspire me – from the "experts" willing to teach us, to those who are so eager to learn more and achieve success. The Agile 2013 conference I attended earlier this month was no exception – I came home inspired!

Scrum Alliance sponsored the Coaches Clinic, where experienced Agile Coaches offered one-on-one (and, in some cases, team) coaching. They offered to share their knowledge and experience, giving advice to everyone from leaders of organizations to experienced practitioners struggling with certain issues to people just starting out and asking for advice on how to begin. The response was overwhelming. There was no shortage of experienced coaches willing to offer their time to coach more than 160 individuals and teams wanting to learn more. Thank you to everyone who participated.

If you and your organization are thinking about starting, or have already started, your Scrum journey, you might want to engage a Certified Scrum Coach (CSC) for a little extra guidance. Scrum Alliance Certified Scrum Coaches® are experts in Scrum – both in theory and practice. They have an in-depth understanding of practices and principles of Scrum and real-world experience on actual Scrum projects. Certified Scrum Coaches successfully guide organizations through the challenges of Scrum adoption.

Ready to get some guidance along your Scrum journey? Visit the website and find a Scrum Coach near you. 

Carol McEwan
Managing Director
Scrum Alliance, Inc.

Agile Atlas

We are looking for fact-based articles on "scaling" Scrum. Articles on any topic are welcome. This is your site; please support it.

There are two new articles on the site this month: one on release planning, and one from the curators explaining why specialized sprints are described both as common practice and as controversial. Does this seem like a contradiction? Look for yourself.

We've completed a lot of behind-the-scenes work this past month. Rather than have a separate section for controversy, we now have the ability to identify any article as controversial and link it to related articles expressing alternative views or exploring the controversy. We have an Authors link that takes you to a list of authors. (Authors, please update your page with suitable information.) The look and feel of the site has also been improved with new icons and links to related articles where applicable.

Enjoy the Atlas … and please contribute! Thanks.

Provisional CST Application Deadline

With the Provisional CST Pilot, Scrum Alliance works to support the Scrum community with an additional avenue to obtain the CST credential and answer the diverse needs and challenges our global members face. The pilot continues to provide us with excellent findings that we use to strengthen this process. Our goal is to finalize the pilot with its findings and recommendations within the next three months so that we can provide the community a solid process moving into 2014. To give us sufficient time to offer a quality review and complete process to new applicants, please submit new applications as soon as possible or before September 30, 2013.
Coming Soon: New User Group Logos

We're excited to announce that we'll soon be unveiling the official new Scrum Alliance User Group logo. This is our most recent step in updating our brand. The new logo will signify your user group's affiliation with Scrum Alliance and visually connect you to our brand.

Watch for more information in coming newsletters, emails, tweets, and website announcements.
Join the Scrum Alliance Team

Scrum Alliance is looking for a Kentico CMS / ASP.NET developer to join our Web team. The ideal candidate will have proven experience working within the Kentico CMS and will serve as a technical go-to for everything on the Kentico system. The Kentico CMS / ASP.NET developer will work as part of a Scrum team from his/her own home office initially and, therefore, must be a true self-starter. Click here to learn more and apply!

Scrum Tips

Image Agile Project Reporting and Metrics
I've recently run across an issue in my work: The PMO finds it difficult to adjust to the Agile process, and this affects the reporting of the R&D team. Management is in the process of moving the ALM process into more of a traditional process to align with the PMO. I would like to suggest an alternative approach…
Read more »

Image Managing Distributed Teams
Today, businesses are shifting to emerging economies due to reduced business operations cost and an easily available workforce. Tomorrow's business will be more virtual and distributed, with "distributed" as its key element. Thus the need for better managing such teams – using the right tools and processes – is becoming increasingly critical for any enterprise company...
Read more »


Image Can Companies Be Servant Leaders?
When we refer to servant leadership in Scrum, it is at the team level. A ScrumMaster is the servant leader for the Scrum team. This is all great for the Scrum team, but what about everyone else, the ScrumMaster included? Who is that person's servant leader? Can companies step in and help fill this role?
Read more »

Image Five Stages of Agile Realization
Can you remember when you first found out about Agile? How did you feel? What emotions did you go through?
Read more »

Image The Importance of Being Earnest: The Pitfalls of Management Reporting
It is in our nature as IT professionals to be bound by facts and formulas. Little wonder, then, that we often find ourselves judging the success of a project based on a wide array of metrics and reports. Is it possible that the more importance we place upon reporting, the more we distance ourselves from the true benefits of adopting the Scrum method?
Read more »

2013 Coaches Retreat in Chandler, Arizona – December 4-6, 2013

Welcome to a new opportunity to change the world of work! Are you an Agile zealot who can't stop exposing organizational impediments or better ways for teams to collaborate? If so, this retreat may be just what you are looking for. The Scrum Alliance-sponsored retreat is open to anyone interested in Agile coaching; no particular certifications are required.

Register for the second Scrum Coaching Retreat by October 4 to lock in the Early Bird rate. Click here to register for the retreat or receive ongoing updates. We are pleased to announce the following pre-retreat, one-day workshops that will run from 8:30 a.m. to 4:30 p.m. on Wednesday, December 4, 2013. Click here to learn more. 

Global Scrum
Gathering News

Global Scrum Gathering Paris
The Global Scrum Gathering Paris program is now SOLD OUT. Check the Global Scrum Gathering Paris website to see the great sessions.

Thank you to our Gold sponsor Zenika, Silver sponsor RippleRock, and Bronze sponsors Platinum EdgeHP, and Valtech. Please visit their websites! What better time to sponsor a Global Scrum Gathering than at a SOLD-OUT event! Download the sponsorship package for details on how you can get involved, or contact Yvonne Dewar at or (905) 281-0555, ext. 111.

Global Scrum Gathering
New Orleans

Anita Canafax and Michelle Russo have been selected to co-chair our Global Scrum Gathering New Orleans, which will be held May 5-7, 2014. If you would like to get involved, please reach out to or A big thank you to our sponsors already on board: Agile Learning Labs, CollabNet, and RippleRock.

Global Scrum Gathering Berlin
Mark the dates on your calendar: September 22-24, 2014. Thank you to our sponsors who look forward to seeing you in Berlin: Agile42, Boris Gloger, CollabNet, and RippleRock.

Global Scrum Gathering Phoenix
We're happy to announce that the Global Scrum Gathering 2015 will be held in Phoenix, Arizona, May 4-6, 2015. We hope to see you there.

Upcoming Global
Scrum Gatherings

Paris 2013
23 - 25 Sept. 2013
Paris, France
New Orleans, LA 2014
5 - 7 May 2014
New Orleans, USA
Berlin 2014
22 - 24 Sept. 2014
Berlin, Germany
Phoenix, AZ 2015
4 - 6 May 2015
Phoenix, USA

Sponsor an
Upcoming Gathering

Interested in sponsoring a Global Scrum Gathering to showcase your company? If you sponsor two or more, you will save 10 to 25 percent. For more information on sponsorship opportunities, please download the sponsorship package or contact Yvonne at or (905) 281-0555, ext. 111.

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Transforming the world of work
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